How to Build Your Brand Personality at Work

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I write about strategies to guide speakers with their personal branding and turn it into cash. I also share ways to use real-time strategies to spread ideas, position clients as influencers, and build business.

The idea of the quiet leader is one that appeals to everyone. This is someone who does the work that needs to be done without feeling the need to self-promoter. One thing that is especially important to consider though is that in a company if you do not talk about your accomplishments, no one else will either. 

The main reason for this is that the accomplishments will not count too much if there is no one who knows about them and what you are trying to do. When you hear this, it might be difficult to know what to think. You may have thought that your work would always speak for itself, but this is not the case.

You must be willing at some point to toot your own horn. If you have spent any time in the office, one thing that will become painfully clear very quickly is that you need to make sure that you are aware of the need for your own PR. If you are not willing to highlight the work that you are doing it will be forgotten.

You might have thought that only celebrities required branding of any kind, but this is not the case. You need to be selling yourself as well as your company. Brands are something that will help you to differentiate yourself from other employees and to show your drive as well as your need for expansion.

That is a way for you in which you can show how you should be promoted as well over others and present another way to consider your own value. Personal branding is the way that you are constantly showing your value as well as showing others who you are in your career and in your personal life. Here is how you can ensure that those in your company know your brand and your work ethics.

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein

Always Take on Relevant Opportunities​

In the day to day, it can get very redundant, and you can get sidelined into a role if you do not take the initiative to ensure that you get time to really look at what you want to do. If you are just learning the basic role and are not excelling, you are going to only be known as the role that you were hired to do. 

Specialization as well as all the accolades that come with it mean that it is important to branch out and learn to do much more than just the role for which you were hired. If you are wanting to take your career in one direction or the other, you need to think about where you will be in a few years and where you want to be. 

That means that you need to take on roles and projects which are going to help you to expand your brand and to reach your goal. That will help you to show your new brand.

Speak at Conferences​

Speaking at a conference may seem like something that can only be done by extroverts, but it is something that can really help your career. Many people may find speaking in public a little nerve wracking, but at the same time it is critical to your success as an employee. You may not be ready to speak at your company’s annual meeting, but you want to be ready at any moment to speak to the needs of the projects.

Pro Tip

The five main types of brand personalities with common traits are excitement, sincerity, ruggedness, competence, and sophistication.

When it comes time to take part in the activities, being a featured speaker can really add to your reputation and ensure that you are going to really increase your credibility with the entire team across the board. When you are seen stepping onto the stage, people are going to see you as an authority. What that means is that you are going to have instant credibility when it comes to learning how to speak internally and externally to your entire team.

Ensure You Always Ask At Least One Question Per Meeting​

When attending a meeting, it may have been your policy to only say something if you had something to say that was unique. Sometimes though you also will see that there are many people who are just working to have airtime. 

One thing that is important to note is that when you are not speaking on a regular basis no one will notice you. You do not want to have any kind of reputation of being the quiet one. Never talk for the sake of talking but find a way to ensure that you can be a part of all the staff meetings and all the conferences that you can be a part of. 

Action Item

Apply your branding across your business.

That means that you are going to want to do what you can to ensure that you are always sharing your name, your company, and your title. This is some of the best branding that you will ever get.

Always Build Your Circle Outside of Your Immediate Team​

Even if you pride yourself on being an industrious worker, you should be aware that it is not enough for people to know you are there. It is critical that you can get others to notice you and to know what your work ethics are, so it is possible to be able to have a clear reputation and spend a little more time with your colleagues at the water cooler.

It is important to make sure you take the time to get to know everyone around you and that means that you should always have lunches with them and get to have coffee as often as possible.

Creating your brand at work is critical to your success and that means you should always be looking for ways to enhance your image and ensure that you are creating a brand that is trustworthy as well as well reviewed. Taking the time to set yourself apart is the secret to the success or the failure of your brand.

“Alone we can do so little; together we can do so much.”
Helen Keller

Contact Us

Please send an email to support@mitchcarson.com for inquiries.Click Here

The idea of the quiet leader is one that appeals to everyone. This is someone who does the work that needs to be done without feeling the need to self-promoter. One thing that is especially important to consider though is that in a company if you do not talk about your accomplishments, no one else will either. 

The main reason for this is that the accomplishments will not count too much if there is no one who knows about them and what you are trying to do. When you hear this, it might be difficult to know what to think. You may have thought that your work would always speak for itself, but this is not the case.

You must be willing at some point to toot your own horn. If you have spent any time in the office, one thing that will become painfully clear very quickly is that you need to make sure that you are aware of the need for your own PR. If you are not willing to highlight the work that you are doing it will be forgotten.

You might have thought that only celebrities required branding of any kind, but this is not the case. You need to be selling yourself as well as your company. Brands are something that will help you to differentiate yourself from other employees and to show your drive as well as your need for expansion.

That is a way for you in which you can show how you should be promoted as well over others and present another way to consider your own value. Personal branding is the way that you are constantly showing your value as well as showing others who you are in your career and in your personal life. Here is how you can ensure that those in your company know your brand and your work ethics.

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein

Always Take on Relevant Opportunities​

In the day to day, it can get very redundant, and you can get sidelined into a role if you do not take the initiative to ensure that you get time to really look at what you want to do. If you are just learning the basic role and are not excelling, you are going to only be known as the role that you were hired to do. 

Specialization as well as all the accolades that come with it mean that it is important to branch out and learn to do much more than just the role for which you were hired. If you are wanting to take your career in one direction or the other, you need to think about where you will be in a few years and where you want to be. 

That means that you need to take on roles and projects which are going to help you to expand your brand and to reach your goal. That will help you to show your new brand.

Speak at Conferences​

Speaking at a conference may seem like something that can only be done by extroverts, but it is something that can really help your career. Many people may find speaking in public a little nerve wracking, but at the same time it is critical to your success as an employee. You may not be ready to speak at your company’s annual meeting, but you want to be ready at any moment to speak to the needs of the projects.

Pro Tip

The five main types of brand personalities with common traits are excitement, sincerity, ruggedness, competence, and sophistication.

When it comes time to take part in the activities, being a featured speaker can really add to your reputation and ensure that you are going to really increase your credibility with the entire team across the board. When you are seen stepping onto the stage, people are going to see you as an authority. What that means is that you are going to have instant credibility when it comes to learning how to speak internally and externally to your entire team.

Ensure You Always Ask At Least One Question Per Meeting​

When attending a meeting, it may have been your policy to only say something if you had something to say that was unique. Sometimes though you also will see that there are many people who are just working to have airtime. 

One thing that is important to note is that when you are not speaking on a regular basis no one will notice you. You do not want to have any kind of reputation of being the quiet one. Never talk for the sake of talking but find a way to ensure that you can be a part of all the staff meetings and all the conferences that you can be a part of. 

Action Item

Apply your branding across your business.

That means that you are going to want to do what you can to ensure that you are always sharing your name, your company, and your title. This is some of the best branding that you will ever get.

Always Build Your Circle Outside of Your Immediate Team​

Even if you pride yourself on being an industrious worker, you should be aware that it is not enough for people to know you are there. It is critical that you can get others to notice you and to know what your work ethics are, so it is possible to be able to have a clear reputation and spend a little more time with your colleagues at the water cooler.

It is important to make sure you take the time to get to know everyone around you and that means that you should always have lunches with them and get to have coffee as often as possible.

Creating your brand at work is critical to your success and that means you should always be looking for ways to enhance your image and ensure that you are creating a brand that is trustworthy as well as well reviewed. Taking the time to set yourself apart is the secret to the success or the failure of your brand.

“Alone we can do so little; together we can do so much.”
Helen Keller

Contact Us

Please send an email to support@mitchcarson.com for inquiries.Click Here

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