Personal Brand Archives - Mitch Carson https://www.mitchcarson.com/category/personal-brand/ The Instant Celebrity Maker Mon, 29 Aug 2022 03:07:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.mitchcarson.com/wp-content/uploads/2021/05/mc-favicon.png Personal Brand Archives - Mitch Carson https://www.mitchcarson.com/category/personal-brand/ 32 32 How to Grow Your Personal Brand on YouTube https://www.mitchcarson.com/how-to-grow-your-personal-brand-on-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-grow-your-personal-brand-on-youtube Fri, 17 Jun 2022 10:46:00 +0000 https://www.mitchcarson.com/?p=2873 There are many benefits to building your brand on YouTube. A few of them include being able to build truly authentic relationships with your audience and create new followers on a regular basis.

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There are many benefits to building your brand on YouTube. A few of them include being able to build truly authentic relationships with your audience and create new followers on a regular basis. If you are seeking to create a brand on YouTube but are not sure how to get started, you want to look here.

Have Clear Vision for Your Content

When you have a channel, you need to make sure that you have a noticeably sharp vision for the kinds of content that you are putting out. You need to think about what your vision is and know what you are going to create. You need to also create content that is interesting and will be valuable to your audience.

“I have a very clear vision as to what I want at the end of my prep, and then I throw it out and let the creative process take over.”
David Boreanaz

Have a Brand Account

You will need to set up a brand account if you want to use the account professionally. That means that you are going to be able to see the way that your audience is interacting with you.

Pro Tip

How To Protect Your Personal Brand: Do This Or Disappear Click this YouTube link

Have a Very Clear Visual Identity

A part of the success as well of your account is going to be making sure that it is very professional and polished. You need to have a logo that is very appealing to your audience and that will ensure that people know what they are seeing the second that they arrive on your page.

Have a Clear Channel Description

The way that potential subscribers are going to be able to find you to begin with is the way that you write your channel description. That means that you need to take the time that is necessary to fill in you are About section. 

You want to have a very brief and clickable description for your account. That means that you want to make sure that you also have done the homework to ensure that you have the right keywords to be successful.

Ensure Your Contact Information is Present

YouTube is all about creating real connections. A part of that means that you need to ensure that your contact information is easy to find and that you do not need to make anyone search for it. 

Take the time as well to connect all your other social channels to the banner so that you are going to be able to share all your information. Some YouTubers go as far as to also share a PO address for fans to send fan mail.

Verify Your Account

You need to take the time to verify your account. This means that you have taken time to show that you are who you say you are. 

One of the keys that is important about that is that you can post videos that are longer than 15 minutes when you have verified your account. You can find out more about how to verify your account by heading to youtube.com/verify.

Pro Tip

Ensure that both your contact information and social media are easy to find and that you do not need to make anyone search for it.

Know Your Competition

A big part of your success as a content creator is also making sure that you know who your competition is. That means that you want to find other creators that are in the same niche as you and look at their channels. 

You then will be able to read all the descriptions as well as watch the content that is being shared. You should think about these questions as well as you are able to share these ideas:

  • What are the kinds of videos that they are posting that are getting the most attention?
  • What keywords are they using that are getting people to use their content?
  • How are they dealing with negative comments?
  • What kinds of editing software are they using?
  • What are they doing to get the attention of people to subscribe?

Have a Consistent Schedule

You need to always think of your channel as a television channel. You want for your subscribers to think about looking for your content. 

The only way that they can do this is to make sure that they know when to look for you. So here is what you should think about.

“The key is not to prioritize what's on your schedule, but to schedule your priorities.”
Stephen Covey
  • A. Always be Consistent: This means that you need to publish on daily or weekly intervals.
  • B. Post Often: If you want to get attention from your audience, you need to make sure that you are posting regularly. A big part of that means that you should be posting multiple times a week. To get prioritized by YouTube, you should be posting at least three or more times a week.
  • C. Always Be Realistic: If you have a schedule that is way too ambitious, you are not going to be able to handle it on a regular basis. You need to ensure that you are always breathing quality content and that you are being honest about how often you can do it.
  • D. Be Flexible: You need to think about the fact that when there is news, people are going to be looking to you. You may have to be ready to hop on and cover topics when it is time.
  • E. Space Out the Content: You never want to publish everything at the same time. YouTube now has a function that will allow you to also schedule things in advance.
  • F. Always Consider Time Zones: When it comes to being successful, you want to post at the time when most of your fans are awake and up. That means that you should always consider when you are posting latest videos and even schedule them to debut when most of your subscribers are online.
  • G. Share Your Posting Schedule: You should let your friends and family know when you are going to post. You should also have a channel trailer. That will allow you to ensure that you have promoted your channel as well as promoted your content.

Have a Content Calendar

You need to take time to create a content calendar. It can be amazingly simple, but you need to think about it as the main plan for all the content you are creating. 

You should think about mapping it out as well for all the channels that you want to create content for. You need to look as well at your calendar on a regular basis.

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]]> What Does Your Car Say About Your Personality? https://www.mitchcarson.com/what-does-your-car-say-about-your-personality/?utm_source=rss&utm_medium=rss&utm_campaign=what-does-your-car-say-about-your-personality Fri, 17 Jun 2022 09:46:00 +0000 https://www.mitchcarson.com/?p=2921 Cars are made to ensure that you stop and stare if you think about a sports car or think about driving something bright. What you are driving is about the kind of attention you are getting and seeking from others.

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Cars are made to ensure that you stop and stare if you think about a sports car or think about driving something bright. What you are driving is about the kind of attention you are getting and seeking from others.

What Does a Mini Van Say About You?

If you drive a minivan, you will see it is the ultimate mom mobile. The reason for this is it is a way to define yourself by taking care of others. By showing you are dependable and important to others, your car adds value to your story.

“Probably looking at a piece of paper and all the features of a minivan, the minivan is probably the best car in the world.”
Henrik Fisker

Do You Have Ultra Bright Headlights?

If you have headlights that are super bright, one thing is clear, you are putting yourself first. Many of the lights out there have a very bright glow than regular headlights. 

What this means is that there are many people that can see better but they are creating a safety hazard by blinding many of the other drivers. It is important to consider the safety of others as well when you are thinking about getting very bright headlights.

Do You Have a Stick Figure Family on Your Car?

If you have a stick figure family on the back of your car, you may have something there that is dangerous to your family. Although you are proud of your family, you may not be thinking about the fact that these can give criminals an effortless way to target your family. In addition to this, it also comes off as irresponsible to show the dominance of your family over all others to other people.

Pro Tip

Car make and model choice often reflects taste and interests.

Showing a Sports Team Logo on Your Car?

If you have a sports logo on your car, you may be the life of the party. That means that you are wearing a jersey as well. 

It is a wonderful way to ensure that you always feel like you are a part of the crowd. That means that you need to think about your team as the winner on a regular basis, when they are winning, you are winning.

About That Specialized Pick-Up Truck

A pickup truck is always something that is useful. However, if you have an exceptionally large and flashy pickup, you may be looking like you are seeking attention. 

Customized pickup trucks are expensive as well as flashy. Keep this in mind when picking your car.

SUVs And Your Safety

If you have an SUV, you are thinking about the safety of everyone who is in your car. These are used to drag kids everywhere and these are always for someone who is overly concerned about having a very safe option when on the road.

“Precaution is better than cure.”
Edward Coke

What About Political Bumper Stickers?

If you have a political bumper sticker, it should be clear that you are not political. The reason for this is that you are outside of mainstream culture and there are others you are working with to see that you can support the majority. You may also need to invest in anti-car theft devices if you have a politically outspoken bumper sticker.

Action Item

Make sure your car has no political bumper stickers. Be politically neutral.

Exotic Air Fresheners

If you have an exotic air freshener, one thing that should be clear to you is that you care about your personality and position being known. You may wish that you were on the beach, or you may think about being lakeside somewhere. Having a special air freshener means that you may be able to really experience a moment of paradise.

Do You Have a Trunk Full of Trash?

If you have a trunk that is full of junk, other kids of debris and more you are a multitasker. One thing that is clear is that you may be showing others that you are clueless or that you do not care about the way that you are presenting yourself to the world.

What Your Car Says to Others

Choosing a vehicle is particularly important for you to be able to show the world who you are as well as who you are to clients and colleagues. Have you ever gotten in a car to head to a business lunch with a colleague and had them have a disgusting car? There is nothing worse than having to move trash when you have a passenger in the car with you. 

You need to think about the way that it looks to others. It looks like your guests in the car are not a priority and that you cannot manage your business as a professional. When you are choosing a car, you need to think about the way that others will feel in your vehicle and prioritize letting others be comfortable with you. 

If you have kids, you also need to think about their safety and the way that you want to get them to their destinations. When buying a car, it is important to take the factors of what you are portraying to the world into account. You should also realize that your priorities are noticeably clear to others whether you are trying to share that with them or not.

Your car has a place of pride in your life as well as in the life of your family or spouse. Take the time to keep things clean, organized and in tip top condition so that you will be successful in setting the impression with others you seek to. Another thing to consider when it comes to red cars is that they are more likely to be stolen and also to get more tickets. 

The way that you are insuring and presenting yourself to the world. Presenting yourself to the world in a manner that is clean and professional speaks to others about your brand personally and professionally. 

A messy car or one that is not well taken care of says to the world that you also do not care to take care of the investments that others make in you in terms of business. While you may think that is completely not true, these two items line up completely.

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]]> How Can You Ensure That Your Personal Brand Remains Credible? https://www.mitchcarson.com/how-can-you-ensure-that-your-personal-brand-remains-credible/?utm_source=rss&utm_medium=rss&utm_campaign=how-can-you-ensure-that-your-personal-brand-remains-credible Thu, 16 Jun 2022 21:50:00 +0000 https://www.mitchcarson.com/?p=2965 What message are you communicating now with your brand? When people think of you, are they thinking about trust and about honesty?

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What message are you communicating now with your brand? When people think of you, are they thinking about trust and about honesty? Or do your customers not know what to think when they hear your name? 

When you have a noticeably clear and accurate brand, you will see the difference that is made when you are collaborating with your peers and with others, it will make you an expert. When others see you as an expert, you will very quickly be seen as the go-to choice over time. When you are building a wonderful long-term reputation, it will help you to ensure that you are always going to bring in new customers.

You need to have a noticeably clear plan to maintain your credibility. Here is what you need to do:

Always Do What You Say You Will

You must ensure that you are always doing what you say you will if you want to be seen as honest always. You will not be able to show yourself as a credible leader all the time if you are not walking the walk and talking the talk. 

You need to ensure that you are going to run your business and your personal life in the way that you say you will. That means that you are going to need to ensure that you are always able to be very genuine and honest to ensure that there are no issues with your brand.

“Consistently doing what you say you will do is the foundation of integrity.”
Skip Prichard

Use Your social media

Using social media by marketers has become a way to ensure that you are able to create all kinds of brand awareness as well as to share your brand online. Social media is a wonderful way to allow you to share your image with many leaders who are in your industry. 

Being on social media is not enough though in and of itself. You need to think about the way that you interact with social media to be successful in the long term, with social media. Here are a few tips.

  • Always post consistently to ensure that you have kept your audience engaged.
  • Have a blog post that is professionally researched and that is highly informative.
  • Use guest posters to ensure that you can spice up your content.
  • Work with your followers to always engage and answer their questions.
  • Share your learning experiences with your audience.

Always Speak as Much as Possible

Regardless of your industry, you need to ensure that you can speak in front of people. There are many experts out there that have lost the art of being able to speak to others and they have stopped sharing their knowledge with the world. Regardless of whether you are speaking on a regular basis, or you have just penned your first book, you need to get used to speaking and be ready to go so whenever necessary. 

That means that when you are giving speeches and presentations, you need to ensure that you can practice on a regular basis. You need to start small and talk about things you like. When you do this, you are going to have many low-risk chances to improve the way that you speak and the way that you engage. 

People are going to be looking to you for your opinion on many distinct kinds of topics, you need to be ready to speak at the drop of a hat. Make sure you are honing your skills and getting comfortable with a podcast appearance or two as well.

Pro Tip

People will always buy from the most trusted brands.

Always Work on Your Content Strategy

When it comes to providing excellent content, you should be sharing how to videos, infographics, news content, eBooks, and more. When you are sharing informative content with your audience, you are going to share your voice as one of expertise and ensure that you have people that are coming back to you on a regular basis. You are going to create a strategy for selling your brand. 

You want to think about ways you can create content and think about how to solve small life issues for your audience. When someone shares an issue that they are having, you can take this and turn it into a small piece of content, that also means that you may be able to convince your client to turn this into a video testimonial for you. 

There are many things that you need to think about when you are creating your marketing plan, one of the most important ones though is that you need to be creating content you are enthusiastic about and that is solving problems for your audience.

Action Item

Make sure your brand is interesting and simple.

Leveraging Partnerships

When it comes to one of the best ways to build a brand you want to do so through partnerships. You will go much farther with a partner than you will by yourself, this is simply the truth. Working with other influencers, other affiliates, and others who are going to be able to help you really take your message to the next level is critical for the success of your business as well as for the success of your brand. 

When you work with others that are industry leaders, you will find that you can promote their products and they can promote yours. In addition to that, there are many ways to ensure that you can create something of value through your partnering.

Talk About What You Know

One of the most important things that you can do in your career is to make sure that you are talking about what you know. Leaders are always the best teachers and the best masters. 

Every head was also always once a student and that is especially important for the long-term success of every venture. Take the time that is required to make sure that you can feel comfortable with your success and that of your partnership.

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
Kofi Annan

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]]> What Is McDonald’s Brand Personality? https://www.mitchcarson.com/what-is-mcdonalds-brand-personality/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-mcdonalds-brand-personality Thu, 16 Jun 2022 09:20:00 +0000 https://www.mitchcarson.com/?p=2920 McDonald’s is one of the most known brands in the world. McDonald’s was founded in California in 1940.

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McDonald’s is one of the most known brands in the world. McDonald’s was founded in California in 1940. The concept started off as a hamburger stand and grew from there, the stand became a franchise in 1955 and quickly became one of the most successful restaurants out there. 

McDonald’s is known for hamburgers, cheeseburgers, and more. The company has many other healthy options as well that have been added. 

McDonald’s is the second largest employer in the world as well behind Walmart. McDonald’s is also considered to be one of the largest valuations in the business.

What Resonates with McDonald’s Customers?

McDonald’s is known as a conventional restaurant. The main reason for that is that they have very predictable products as well as there is a very traditional and expected environment. 

McDonald’s has come to represent a brand that resonates with customers and brings back childhood memories. As a restaurant and a concept, it is one that has always been present for the lives of most customers.

“All I know is that when I needed McDonald’s, McDonald’s was there for me.”
James Franco

What Resonates in Terms of Precision in the Brand?

McDonald’s always has been very precise in terms of providing the best service for many years. The restaurant has a noticeably clear process for its franchise structure and operations. 

The main reason for this is that there is one location where they can buy supplies as well as place that they send all the franchisees to learn the McDonald’s way. By having very exacting standards, McDonalds has worked to ensure that they protect their brand and that they provide precise taste and care every time.

What About the Seriousness of the Brand?

McDonald’s has always been known for their simplicity and consistency. There are many takes on the restaurant concept with McDonald’s. The company offers many different local menus to work and to appeal to their regional areas. 

The company has locations in every country in the world. McDonald’s has many different items and are always introducing new ones. Every person knows the brown bag and the logo.

Pro Tip

McDonald’s can be characterized as pleasing. It communicates likeability and invites use in a fun way.

The logo is one of the most well known in the world. The menu itself has been streamlined to ensure that there are no more than two hundred items that are on it. 

McDonald’s has worked to ensure that there are many ways to make the food much healthier. That includes getting rid of many of the artificial preservatives and finding ways to make things tasty.

What About All of the Different Kinds of Menus?

McDonalds has many distinct categories in different areas. In Asia for example, there are many locations that serve soup. The menu also works extremely hard to make sure that they are abiding by the local standards. 

Some of the most popular options include the McRice in Indonesia and the sale of the Prawn Burder in Japan. In Germany and in western Europe, there are many locations that sell meat pies and beer. There are many local favorites that have been on the menu since the 1990’s.

What International Dominance Does the Brand Have?

There are over 36,000 locations in the world. In addition to that, in the USA there are over 14,000. Japan has the second largest amount of McDonald’s locations. 

There are also many distinct kinds of restaurants out there. There are some that are standalone, and some that offer drive through. There are also many others out there are a combination of these various kinds.

Action Item

Always get your inspiration from the popular brands.

There are McDrive restaurants all over the USA which have no seats and have no counters in them. These are restaurants that are normally in rural areas. 

There are some locations in exceptionally large cities that do not have any drive-in service at all. There are some that have a walk thru set up which has been created in place of the Drive Thru.

What is a McCafé?

McCafé is a new kind of restaurant that is a café style. This was added first in Australia in 1993 and there are many locations that have them inside of the original restaurant now. When McCafé’s have been added into the mix of the more traditional restaurant it is into uncommon for there to be an increase in sales of about 60%.

What is a “Create Your Taste” Restaurant?

This is a new concept that has only been around since about 2015-2016 and in that time, it has focused on creating a new gourmet experience for the customer. This kind of restaurant has been extremely popular in Asia and allows for there to be kiosks that have been installed so that it is possible for the customer to really make their experience their own. There are also Signature recipes that are only made by McDonalds in these locations.

McDonalds has other locations which have been added as well to smaller locations that are not large enough to support traditional full-scale restaurants. A few of these include gas stations as well as truck stops and others. There are locations in the UK that have drive thrus as well that are in gas stations that are called McExpress and these offer opportunities for customers to pull thru and get the food they love.

“I like first class, but I don't like first class people - I prefer the people in coach. I like fine restaurants, but prefer the taste of McDonalds. I like to be perfect, but I don't like perfection - I think it's dangerous. There is nothing after perfection. I know, I am a walking contradiction.”
Alber Elbaz

The Brand Redesigned

In 2006, the brand decided that they were going to change their look and that they were going to update it for more recent times. The buildings were shifted from their more traditional look to a sunnier look. That meant that there were new hues that were used as well as there was less plastic that was a part of the establishment. 

Customers were meant to feel more at home and to ensure that they were able to really be a part of things. That meant that there were flat roofs as well as further details that were added to all their restaurants all over the world. McDonalds as a brand has been one of the most successful in the entire world in terms of constant evolving and being able to keep up with the times.

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]]> How to Build Your Brand Personality at Work https://www.mitchcarson.com/how-to-build-your-brand-personality-at-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-your-brand-personality-at-work Wed, 15 Jun 2022 10:10:00 +0000 https://www.mitchcarson.com/?p=2872 The idea of the quiet leader is one that appeals to everyone. This is someone who does the work that needs to be done without feeling the need to self-promoter.

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The idea of the quiet leader is one that appeals to everyone. This is someone who does the work that needs to be done without feeling the need to self-promoter. One thing that is especially important to consider though is that in a company if you do not talk about your accomplishments, no one else will either. 

The main reason for this is that the accomplishments will not count too much if there is no one who knows about them and what you are trying to do. When you hear this, it might be difficult to know what to think. You may have thought that your work would always speak for itself, but this is not the case.

You must be willing at some point to toot your own horn. If you have spent any time in the office, one thing that will become painfully clear very quickly is that you need to make sure that you are aware of the need for your own PR. If you are not willing to highlight the work that you are doing it will be forgotten.

You might have thought that only celebrities required branding of any kind, but this is not the case. You need to be selling yourself as well as your company. Brands are something that will help you to differentiate yourself from other employees and to show your drive as well as your need for expansion.

That is a way for you in which you can show how you should be promoted as well over others and present another way to consider your own value. Personal branding is the way that you are constantly showing your value as well as showing others who you are in your career and in your personal life. Here is how you can ensure that those in your company know your brand and your work ethics.

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”
Ashley Friedlein

Always Take on Relevant Opportunities​

In the day to day, it can get very redundant, and you can get sidelined into a role if you do not take the initiative to ensure that you get time to really look at what you want to do. If you are just learning the basic role and are not excelling, you are going to only be known as the role that you were hired to do. 

Specialization as well as all the accolades that come with it mean that it is important to branch out and learn to do much more than just the role for which you were hired. If you are wanting to take your career in one direction or the other, you need to think about where you will be in a few years and where you want to be. 

That means that you need to take on roles and projects which are going to help you to expand your brand and to reach your goal. That will help you to show your new brand.

Speak at Conferences​

Speaking at a conference may seem like something that can only be done by extroverts, but it is something that can really help your career. Many people may find speaking in public a little nerve wracking, but at the same time it is critical to your success as an employee. You may not be ready to speak at your company’s annual meeting, but you want to be ready at any moment to speak to the needs of the projects.

Pro Tip

The five main types of brand personalities with common traits are excitement, sincerity, ruggedness, competence, and sophistication.

When it comes time to take part in the activities, being a featured speaker can really add to your reputation and ensure that you are going to really increase your credibility with the entire team across the board. When you are seen stepping onto the stage, people are going to see you as an authority. What that means is that you are going to have instant credibility when it comes to learning how to speak internally and externally to your entire team.

Ensure You Always Ask At Least One Question Per Meeting​

When attending a meeting, it may have been your policy to only say something if you had something to say that was unique. Sometimes though you also will see that there are many people who are just working to have airtime. 

One thing that is important to note is that when you are not speaking on a regular basis no one will notice you. You do not want to have any kind of reputation of being the quiet one. Never talk for the sake of talking but find a way to ensure that you can be a part of all the staff meetings and all the conferences that you can be a part of. 

Action Item

Apply your branding across your business.

That means that you are going to want to do what you can to ensure that you are always sharing your name, your company, and your title. This is some of the best branding that you will ever get.

Always Build Your Circle Outside of Your Immediate Team​

Even if you pride yourself on being an industrious worker, you should be aware that it is not enough for people to know you are there. It is critical that you can get others to notice you and to know what your work ethics are, so it is possible to be able to have a clear reputation and spend a little more time with your colleagues at the water cooler.

It is important to make sure you take the time to get to know everyone around you and that means that you should always have lunches with them and get to have coffee as often as possible.

Creating your brand at work is critical to your success and that means you should always be looking for ways to enhance your image and ensure that you are creating a brand that is trustworthy as well as well reviewed. Taking the time to set yourself apart is the secret to the success or the failure of your brand.

“Alone we can do so little; together we can do so much.”
Helen Keller

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]]> How to Make a Personal Branding Video https://www.mitchcarson.com/how-to-make-a-personal-branding-video/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-a-personal-branding-video Tue, 14 Jun 2022 10:16:00 +0000 https://www.mitchcarson.com/?p=2821 When it comes to video marketing, this is the thing that is going to make your company stick out and ensure that you can be seen apart from the crowd out there on social media.

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Your brand is the face of your company, and it needs to be professional. The brand is the face of your company, how your customers and how your suppliers are going to see you in the marketplace. You will see that having great branding is critical to your marketing strategy and to the way that your company is perceived. 

In the new and digital world, the face of your business is a part of many of the different components that are out there. If you have a company that is brick and mortar, you have a storefront. However, there is also a website that you need to manage as well.

While there are many businesses out there, one of the most underutilized pieces of them is the branding video. When it comes to the branding video, it is particularly important and video marketing is the way of the future. When it comes to video marketing, this is the thing that is going to make your company stick out and ensure that you can be seen apart from the crowd out there on social media. 

Since you see how important this is now, you may feel a little overwhelmed. However, you are going to learn here how to make a branded video and how to ensure that the content that you are creating will be of value to your audience.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Richard Branson

What is a Branded Video Anyway?

This is an especially important thing for you to know because there are all kinds of videos out there. You need to know what category your video is going to fall under. The reason for that is that it is going to help you to ensure that you can really know the purpose behind the video.

A key to ensure that you can be successful in your branding attempt is that you need to have a video that is going to highlight your brand. You are not pushing a specific product or service; you are instead ensuring that your company is what you are advertising. You cannot have a poorly edited video and that means that you need to ensure that you are able to share a great statement about who you are and what you do.

A brand video should tell your origin story, it should be something that will resonate with people and make them see your brand. When you are looking for a format, you want to consider and animated video because it will appeal to many different audiences this way.

What is Branding Anyway?

Branding is particularly important to your success. It is so much more than a logo and an idea of what you are doing. Your logo, your business name, your colors, and your slogan are not your brand. 

Your brand is your customer’s perception of you. You need to think of a brand as if it is a person, you will see that the brand is interacting with people daily. You need to think about the way that it adds its own value and the personality that it represents.

Pro Tip

A good branding video contains visual elements that clue viewers into what the video is about and why they should watch it first.

All your interactions, like your customer service, the social media, you are marketing and everything else are what leave people with an impression of your brand. When you are looking at a business, you will see that there are many things you need to think about in terms of the content you put out there.

The goal of all your marketing should be to make certain that people know you and your brand. That means you need to think about how branded videos will come into play.

Why Should You Brand Your Videos?

According to Inc, over 46% of people will make a purchase after they watch a branded video. Those that do not make a purchase will consider it. The reason for this is that when you are creating branded videos, you are creating branded content.

When it comes to studies, many have shown that there is an increase in conversions by about 80% when there is a branded video on a webpage. 

How Do You brand Yourself?

When it comes to the basics, you need to know what kind of brand you are working on the goals of each one is quite different.

Action Item

Create videos the easy way, before investing in large productions.

What is Business Branding?

This is the kind of branding that you encounter when you are dealing with businesses. There are so many brands out there that have created a huge place for themselves in the market by ensuring that they have a very professional image.

What is Personal Branding?

Although you are not aware of it, you have a personal brand. Because of social media, we are building our brands with every post that is added. There are many things that you need to do to differentiate yourself from others. 

To really become well known, you must show how you are different and the way that your brand makes you stand out. Your brand is your public image, which is always something that needs to be considered as you are working towards establishing yourself.

“Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”
Kim Garst

What is Professional Branding?

Professional branding is the same thing as personal in the fact that it represents many of the same ideas. But it is how you are going to show yourself to a potential employer. 

What Can Be Done to Stand Out?

To stand out as a brand, it is important to do the following.

  • 1. Know Your Followers and Audience: If you are seeking to appeal to everyone, you are going to appeal to no one. You need to know who you are trying to get the attention of and how you can frame your brand.
  • 2. Have a Brand that is True to You: Your brand should have a message that communicates who you are and how you communicate.
  • 3. Have A lot of Video Content: You should ensure that you are creating tons of content on a regular basis and that should have tons of video. Video content is the lifeblood of your brand.

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]]> What is Starbucks’ Brand Personality? https://www.mitchcarson.com/what-is-starbucks-brand-personality/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-starbucks-brand-personality Tue, 14 Jun 2022 09:35:00 +0000 https://www.mitchcarson.com/?p=2820 The consistency of the brand at Starbucks is something that all other brands must seek to emulate to be successful in the long term.

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Your brand is so much more than a logo. When it comes to Starbucks, they have been phenomenally successful because they have developed its brand and taken the time to ensure that they have always managed its visual and verbal language. When it comes to the visuals and the spoken language of Starbucks, it is present in every interaction.

When someone walks in the door, and the staff immediately greets a customer. Then from that moment, there is a very welcoming environment for people to get their cup of coffee. This really sets Starbucks apart from other locations, the person is relaxed the moment that they get to their coffee, and they want to be able to connect with others.

The aroma of the brewed coffee the Wi-Fi and all the other options like pastries also mean that it is an environment where people can focus. When it comes to a swell to the message that Starbucks is looking for, this also creates an amazingly comfortable and alluring environment for collaboration. Often many patrons will linger for hours and not just for minutes because of the environment created.

When it comes to Starbucks, they have mastered the total brand experience. That is why they can have the level of quality, the products and all the elements that they do. It is the experience as well that has enabled them to charge the prices that they do and still have people that are willing to come back for more.

“A brand is a voice and a product is a souvenir.”
Lisa Gansky

What is the Starbucks Story?

The consumer has a noticeably clear experience as they are exposed to the brand through every interaction. Starbucks has changed the entire coffee business and a lot of that is because they have driven consistency in every single step of their brand. That has been implemented over 21,000 times in over sixty-five countries in the world. 

There is always the same design, the same floor plan and there is the same kind of furniture as well as look and feel. This look and feel are something that was patented and designed back in 2014 at a campaign called “Meet me at Starbucks,” in this campaign, there was a noticeably clear codification of all the product as well as service offerings that are critical to the brand.

Starbucks

Starbucks had a very tall order which came from the CEO when they were staying true to their roots. The CEO has described this as, “We are not in the coffee industry serving people, we are in the people industry serving coffee.” This has kept Starbucks extremely focused on creating an experience that is cherished by patrons all over the world.

When it comes to brand identity, there is a system that Starbucks has created that has many extremely specific elements like purpose, personality, values as well as visual and verbal language that are all a part of their story.

Pro Tip

Starbucks’ personality is modern and maybe a bit eccentric.

What Are Starbuck’s Values?

Starbucks has truly clear branding guidelines that are a part of every single interaction in business. These are:

  • 1. Creating a welcoming culture.
  • 2. Always acting with courage and pushing the status quo.
  • 3. Always being present and connecting with dignity.
  • 4. Doing the best, they can in everything that they do.

These values have made an excessively significant difference in which their workers, their stakeholders, and their customers have always felt welcome. That also means that there are tons of product offerings as well that are so much more than coffee that are shared nationally and internationally.

When it comes to the success of the brand there are also a few properties out there that ensure that there is always a way to have alignment in the brands purpose, tone, and values. Here they are.

  • 1. Brand tone and voice.
  • 2. Symbols of the brand.
  • 3. The brand story.

Action Item

Get inspiration from successful companies.

What is the Starbucks Tone?

When it comes to the way that the brand has worked to portray itself, it is noticeably clear that it is friendly and genuine. That means that it is consistent in all the communications that come out. 

There is also the same consistency in all the marketing, the advertising, and in the way that people interact. There is even a lingo that happens with the baristas that has made Starbucks a very appealing place to customers as they work to learn more about the brand.

“You don’t build business, you build people and then people build the business.”
Zig Ziglar

What are the Symbols of the Brand?

The Siren in the logo is a super mermaid, the reason for this is that she has a twin tail. The logo showed the seduction of the sea in the past, and that has also showed the connection to coffee. The logo has a circle shape and has a siren in the middle. 

The logo has a very recognized use and has become important to the brand. It is on every cup, napkin, the door, and it is I all the signage around the building. The brand identity system that has been created is the main point of interaction between the brand and all the stakeholders.

The consistency of the brand at Starbucks is something that all other brands must seek to emulate to be successful in the long term. They have created a model that is on the same scale as other brands like McDonald’s which are not just about going to a restaurant. These are an experience that will ensure that the customer is going there for that experience each time. 

This means a quite different thing from merely going to a coffee shop. A customer at Starbucks goes there and is willing to pay more for that brand consistency. They are creating an experience for the customer that is something familiar and that becomes the gold standard for those interactions as well as for the coffee experience. 

What brands can you think of that have taken the experience to a new level for you? This is something that you want to replicate in your own brand.

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]]> Can a Person Be a Brand? https://www.mitchcarson.com/can-a-person-be-a-brand/?utm_source=rss&utm_medium=rss&utm_campaign=can-a-person-be-a-brand Mon, 13 Jun 2022 07:51:16 +0000 https://www.mitchcarson.com/?p=2779 Anyone can be a brand, and that can happen without any letterhead to back this up. You do not need to be a celebrity either to be a brand or to feel like one.

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Anyone can be a brand, and that can happen without any letterhead to back this up. You do not need to be a celebrity either to be a brand or to feel like one. One person can market themselves and that will be key to defining an image.

But a key to this is also living up to the image that you are creating, which means that you need to be on top of your game all the time. That image becomes especially important to both your investors and your clients. When you think about yourself, you also need to make sure that you are a part of the image that you are always wanting to portray.

Can a Person Be a Brand?

If you are not employed yet either, you should know that what you are putting out there is also going to affect your career. The main reason of this is that you need to be aware that your posts and such are what you bring to the table. 

You will see that a potential employer will look at the content that you are sharing on places like social media, that content is often used to judge the potential success you will have in a role as well. 

“People relate to people, and if your brand feels like people, they’ll relate to you, too.”
Laura Busche

When you are defining your brand, you need to be clear about who and what you are. You need to ensure that you can always have your best foot forward. That means that you never want to broadcast any of your personal life or any issues you are going through to the world. Although it may seem impossible at times, you also do not want to look too perfect. 

You need to find a way to show you are relaxed and that you are always following your instincts. Being a go getter is the key to success here.

Pro Tip

Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry.

When you think about it and consider things, every person is a brand. You may work for a large company, and you need to represent them in a way that is going to be favorable. 

In addition to that, it is important to make sure that you have content that reflects what you are doing in your business and in your endeavors on a regular basis. The way that you are presenting yourself tot the world as well as the way that you are working on your current state will be important for the way that people are thinking of you.

Understanding You as The Brand

When it comes to personal branding, it is critical for every profession as well as for your reputation. That means that you can really grab the attention of customers, clients, and employees by really marketing yourself as different. You need a personal brand statement; this gets the attention of anyone you want to do business with and make sure that people know who you are. 

When you have a famous brand statement, you will be able to communicate your expertise as well as also make other people want to learn more about you. When you are connecting with others, they will continue to know what is important about you.

Where Can You Use Your Personal Brand Statement?

You can use your statement as an addition on your social media platforms. You can also add it to your resume as it is a wonderful way to ensure that you are able to show your statement near your name.

If you have an online portfolio, this is also a wonderful place to make sure that you are always going to get the attention of your audience.

How You Can Craft a Great Personal Statement

When you are writing out your own personal statement, you need to ensure that you are working on these steps. 

  • 1. Be brief and direct: This will mean that you are going to want to get the attention of the audience and you are going to say what you need to quickly. When you are making a first impression, you have only a few seconds to make an impression.

    For that reason, you need to make sure that you can get the attention of your audience and do it quickly.
  • 2. Always Update Your Statement: You should have a statement that is always being consolidated and that is going to help you with the process of making your goals. You should revisit your personal statement every three to six months.

    That will make sure that you are always on point.

Pro Tip

Cultivated well, your personal brand will signal to employers whether or not you’ll be the right fit for an open role.
  • 3. Do Not Exaggerate: When it comes to making sure that you have a high-quality brand statement, you need to know that you are going to never be dishonest about your abilities. A large part of this means that you should always be very authentic.
  • 4. Show Your Strengths Always: You have values and abilities that you want to always work on showcasing. When you are genuine about your expertise, you are going to maintain your professionalism in a way that will make you authentic and will lead to others being impressed by your skill.

Protecting your personal brand is critical to ensuring that you can have success in all your endeavors. As much as your reputation is critical to your success, so is your brand. Just like you it should also be always evolving and ensuring that you have shown your experience as well as your areas of growth. 

One of the keys to your success as well as always in the fact that you never are bombastic about your skills. Always remaining approachable as well as open to your audience is a wonderful way to know that you will grow as a person and that your brand will grow.

Action Item

Write what you do well and what you feel passionate about.

Your brand statement is a statement of your truth, you are also a brand in and of yourself. Be prepared to stay on top of your image and your brand and the rest of your customers, clients, and followers will take care of themselves. A brand is something that must be protected and that will always be gold.

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]]> How to Boost Your Personal Brand with Social Media https://www.mitchcarson.com/how-to-boost-your-personal-brand-with-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-boost-your-personal-brand-with-social-media Mon, 30 May 2022 01:33:47 +0000 https://www.mitchcarson.com/?p=2690 When it comes to creating content and sharing it online, you are creating content that reflects your personality and your professional skills.

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When it comes to creating content and sharing it online, you are creating content that reflects your personality and your professional skills. Even if you are only using social media on an occasional bias, what you are creating is sharing a narrative. 

You need to see that how you are conducting yourself online is as important as you are offline. When it comes to building your brand, you need to have a noticeably clear plan. The content you are creating will also help you to build valuable connections and to find new ways to ensure that the brand you are creating is working for you. 

Branding
  • 1. Update All of Your Social Media Accounts. A big part of success is to ensure that you have a noticeably clear plan for the accounts that you are using. You want to also delete all the ones that you are not using, which means that you want to ensure that all the information out there is going to be complete as well as accurate.

    When you do this, it will help you to grow your traffic as well as to share more information with the networks, this will highlight you and your work. If you have any content as well that is out there that has a questionable tone, you will also see that it can have a negative effect on your brand and your image. You want to take the time and remove it as quickly as possible.
  • 2. Have a Clear Area of Expertise? You need to decide what it is that you are going to do and know that you are focusing on a specific area. You need to think about the kinds of content that have been successful with your audiences in the past and decide how you are going to increase that brand.

    The more unique and engaging the content that you share is, the more you are going to see that your followers are going to think of you as a definitive e brand in that area.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Warren Buffett
Warren Buffett
  • 3. Posting is Easy with the Right Apps. There are so many things that can make posting hard for you. You have forgotten a password, you are dealing with a crazy day job, whatever the issue is, there are many apps out there that can make your life a lot easier.

    A few of them are Sprout, Buffer, and Hootsuite which allow you to connect to all your platforms and from there make and schedule different content. That means that you do not need to worry about having to log into many websites and you will see that there are many solutions that can be set up quickly and easily.

Action Item

Find the right groups. Facebook and LinkedIn both offer great opportunities to join groups focused on specific topics or industries.
  • 4. Share Content on a Regular Basis. When it comes to social media, in the early days it was all about how often you were posting. If you posted a lot, you were going to get a lot of engagement. Now though if you are posting too much you are going to alienate your audience.

    What that means is that you want to post 3-4 times a week for individuals. That means that it is important to have one or two networks that you are focusing on to ensure that you are reaching that sweet spot of 3-4 times a week.

    You also do not want to focus on six or more networks all at the same time. There are going to be some days when you do not post, when you are not that is also fine. You need to know the social media metrics you are working on, look at all the data that is out there and then decide what it is that you want to focus on.

    That also means that you need to look at sites and see what is trending on social media. You want to use the tags and the aggregator sites to see what hashtags trending are.
  • 5. Import All Your Contacts. There are tons of people that you already know on all the social media networks you are using. You may know tons of people as well with which you have not connected. Take the time to import your contacts in Outlook, Gmail, and across all the other networks for any connections you are missing.
  • 6. Keep All Your Social Posts Positive and Engaging to Your Audience. One thing that is especially important, is that you want to have a famous brand. But it also must reflect you. That means that you need to show what you are doing on a regular basis and that you want the impression to be positive. You should think of your online interactions as an online work resume.

    The reason for this is that people need to see your professional outlook and your attitude. A large part of that also means that you will want to also do all that you can to ensure that you have a famous brand. You need to be ready to talk about all your achievements and be ready to share some information about your personal life.

    That means that you should not be afraid to share things about travel and your hobbies.
Branding

If you are concerned about not being able to voice your opinions as clearly as you want. You may want to have a personal and a private account so that you are going to be able to ensure that you have personal pages for friends and family and professional pages for the right people and opportunities as they present themselves. 

Building your brand through social media is something that will be a journey and something that is especially important for you to be successful in your online branding. 

Remember to create content that is meaningful to you and to your audience and you will continually grow your online presence as well as those who want to follow your content and your growth as a professional. Keep it light and fun and you will have an audience come to you!

Contact Us

Please send an email to support@mitchcarson.com for inquiries.Click Here

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]]> Does Speaking at TEDx Improve Your Personal Brand? https://www.mitchcarson.com/does-speaking-at-tedx-improve-your-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=does-speaking-at-tedx-improve-your-personal-brand Tue, 08 Jun 2021 03:11:07 +0000 https://www.mitchcarson.com/?p=1105 The fist thing to keep in mind is that building your personal brand is a marathon, not a sprint.

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For those who are looking to raise their profile in the community, the plan should be to build your personal brand. What was once reserved for celebrities and CEOs of corporations is now a vital part for anyone trying to expand their reach and profile within their community. That is why one popular method is to build you personal brand speaking at TEDx.

But before you take the first step, it is important to understand what is a personal brand and how TEDx fits into improving your personal profile. 

Does Speaking at TEDx Improve Your Personal Brand?

Building a Personal Brand

A personal brand is how the public perceives your persona. You should look at it in the light of when people see you, what do you want them to think? When you think of celebrities and business owners, there personal brand is the perception of being popular, informed on their subject, and a source of authority at least in their specialty.

You can do the same by becoming an authority in your particular field. A personal brand does not mean trying to be all things to all people, but rather a source of reliable information usually on a single topic. This may sound limiting at first, but it may be the most valuable thing you can create for yourself in terms of how the public perceives you. 

“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.”
Lisa Gansky

How to Create a Personal Brand

The first thing to keep in mind is that building your personal brand is a marathon, not a sprint. There are no overnight successes when it comes to creating authority in your field. Instead, you must take the long approach and build up your brand over time.

Create a Plan: The concept of creating a plan is simple enough. Where do you want to be in a year, three years, and five years? Now, write down what you will have to do to get there. Creating a personal brand takes time, so use that time wisely by planning out what needs to be done. This may mean creating your own website, expanding your responsibilities at work, or building relationships with others. But it all starts when you create a plan for success. 

Keep It Real: The brand you create should be you. It should not be some idealized version of you or worse, a persona that is fake. People can see right through fakery, so you will need to keep things real in your public interactions.

Take Advantage of Opportunities: This is tricky because becoming an authority on a subject does not necessarily mean that you will be perceived as a leader. You may be seen as the “information person” that leaders rely on to find out more about a subject. To shape your personal brand, you will need to take advantage of opportunities that let you go into different areas.

Look at where you want to be in a few years and use the opportunities in your workplace and community to get there.

Go Public: Building a website, posting blogs or videos is an excellent way to reach outward. But arguably the most important is to speak at public events. This is because people seeing you in person is the best way to establish your personal brand. You can build up to that point by going online and improving yourself within the business that you work, but few things beat public speaking to establish your personal brand with others.

That is where speaking at events such as TEDx comes into play. This represents a substantial opportunity to push your personal brand to new heights.

Pro Tip

Don’t give everything away – just enough to intrigue the viewer.

What is TEDx?

Speaking at TEDx

You may have heard of TED, a live speaking event that is broadcast around the world in participating theaters. TEDx is a similar format, but it takes place in your community. This is a live event where a series of speakers just like yourself present valuable information. 

TEDx is fully planned and coordinated within your community and therefore will have some unique aspects that are not shared with any other community. The format itself is similar to the larger TED events. This is a program consisting of a series of speakers, performances, and demonstrations that are focused to teach and inspire. 

The goal is to create additional conversation on the ideas that are covered in the TEDx event. For building your personal brand, a TEDx event is the perfect format. Keep in mind that there is no selling or raising money. 

In fact, the purpose of TEDx is to provide a platform for non-professional speakers to reach an audience. The diverse number of topics means that it is the perfect place to build your personal brand even if you have little to no experience speaking in public.

Build Your Personal Brand Speaking at TEDx

The first step is knowing what area you want to talk about at your local TEDx event. The topic should be one that has value to your audience, even if the subject matter is seemingly limited. You should think about shaping your demonstration along the lines of providing value to your listeners.

Once you know what you want to say, the next step is getting on your local TEDx event. This means finding out when the next TEDx is scheduled, turning in the application, and following all the guidelines of your community TEDx event. There are no guarantees that you will be allowed to speak, but if the topic is relevant, you do stand a good chance.

Remember to build your personal brand at TEDx means connecting with the audience. You will want to practice your speech or demonstration and hone it towards providing value. There is no selling, not fundraising, only information that people will think about and discuss.

To build your personal brand is an ever-changing process. Speaking at TEDx is one way to reach a larger portion of your community in one session. While you can build your personal brand speaking at TEDx, it should be one part of a larger plan to expand your profile and build authority in your community.

Action Item

Post your videos onto a content-sharing platform that might be interested in the talk, like a subreddit on Reddit.com.

Contact Us

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