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Content marketing explained to non marketers
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When it comes to a way to start a conversation nothing is more common that the original “What do you do?” This is a way that will allow you to kick off conversations and to know that you are able to interact with people quickly and easily.
Mitch Carson has been a pitchman on Home Shopping Network, CBS Radio host, and is the CEO of Impact Products Marketing in Los Angeles, CA. Reach him at mitch@mitchcarson.com or https://www.mitchcarson.com
One thing that is very difficult however is that you may have an issue trying to respond to people in a way that is very clear and in a way that you know that they are going to understand that is not full of buzzwords that are a part of your company and your business. You might find yourself fumbling over your own words or trying to explain things that are complicated by adding in more words.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25.3″][et_pb_image src=”https://www.mitchcarson.com/wp-content/uploads/2019/07/content-marketing_orig.jpg” _builder_version=”3.25.3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.25.3″][et_pb_column type=”4_4″ _builder_version=”3.25.3″][et_pb_text _builder_version=”3.25.3″ text_font=”Montserrat||||||||” text_text_color=”#000000″]If you find yourself trying to explain what content marketing is, you may also find yourself feeling very overwhelmed because people simply do not get it and the thing is that the average person really has no idea.
If you are a marketer you know that you have to customize your message to make sure that people are able to know what you are really telling them. You have to make some messages more grandiose and others simpler. What that means is that you need to make sure that you are able to cater your message in a way that will make sense and that will also be very clear to all who are looking for an explanation.
Here are four tips that will help you to educate your audience and make sure that you are able to impress others that are from outside of your industry.
1. One Liner Definitions
You want to make sure that you have a very simple definition that will mean that you are able to summarize content marketing. The reason for that is that you can be polite and you can keep the conversation moving and you can also allow those who are more curious to ask more questions. Here are a few things you want to think about.
The definition of Content Marketing: This is very important to make sure that people are able to get the concept quickly and easily in straightforward terms. You want to explain that content marketing is something that allows you to entertain as well as to educate. You will see that you need to make sure that there are also many other things that you need to do to be able to create articles and videos.
2. The Comparison Technique
When it comes to those who do not know what marketing is, the thing that you have to do is to explain what it is not and that is advertising. There is a very distinct difference between these two and that is the first thing that needs to be considered.
Content marketing is something that is organic and that means that you want to make sure that you are choosing to see something and that means that you are looking for something that you think will be helpful. It is not something that is going to interrupt your browsing and something that is going to destroy your view of everything.
3. The Examples
One thing that you need to make sure you do is to have a deeper conversation that means that you are going to be able to have a very real relatable example. That means that you need to have a specific concept that will help you to bring things into action. You need to see that you can bring all of your content to life and that you can use it with an easy brand.
4. The Elevator Pitch
If you are seeking to make sure that you are able to impress someone with your job you may want to craft an elevator pitch that will allow you to have a great content marketing strategy. You may be a marketer and that means that you want to market what you do. You will see that when you take the benefits approach first you will have a strategy that means that you are going to benefit your end user.
When it comes to your digital form of use you will see that you will be able to engage your audience in a real way. You want to make sure that you are able to share all of the information in a way that you can focus on your brand and on your products and services. You also want to make sure that your content marketing is helping you. You need to be able to have valuable information as well which will help your prospect to become a customer.
5. Tell a Story
Your brain is designed to make sure that you are able to remember stories and that means that you need to make sure that you can relate to those that are being told by your coworkers. When you tell a story, people will remember you and you want to make sure that you are able to create a story that is going to resonate with your audience. There may be something that you know that you can use that will allow you to be able to really have a connection with them. You want to tell a story that is going to be something that will resonate with others.
The next time that someone will respond to you about this you want to make sure that you are able to explain what content marketing is in a way that is not very complicated.
Why SEO is About Content Marketing
There is always confusion over SEO and content marketing and that comes from the way that these work together. They are not at odds with one another and are something that needs to be considered. One of the main reasons that there is a major problem here is that many people think that these two things are separate but they are not, they go together.
It is important to make sure that you have SEO and they cannot be torn apart from one another. There is often confusion that also comes as well between these two. You will see that when marketers see and they understand the disconnect that they often are not sure why this has not been looked at before.
Marketing and SEO are not different things, they come from the same places and they also are of the same vein. What that means is that when you can bring the two of them together you will see that there has been a huge turn around in your content and also in your SEO.
What is the difference between SEO and Content Marketing?
There are many ways that these can be distinguished from one another. Here are a few things that you want to consider that will allow you to contrast them better.
1. SEO is more narrow and more technical.
2. Content marketing is a more holistic approach to being able to share information.
How do these intersect?
1. The way to look at these in a broader way is to look at its specific marketing ability.
2. The way to look at the main differences in these two is the way that they are being applied as well is with the way that they are being implemented.
SEO makes real demands of content marketing and the best way to think about this is that these two work together. SEO uses content marketing to complement one another and what that means is that when there is a requirement then the two are able to work together to allow for there to be a clear line for each of them. There is no SEO without content and there is no content without SEO.
What that means is that content marketing is all about the intersection of SEO and content. That means that when you are in need of meaningful content that this is the place where it needs to be handled.
SEO and keywords work hand in hand together. What that means is that it is very important to make sure that people are doing the homework as well as that it is possible to make sure that you are choosing keywords in terms of SERPS. SERPS stands for search engine response protocol, and this means that it is very important to make sure that you are able to know that you are bringing yourself to the top of the search as well when people are trying to find the content.
This is called content marketing for a reason and the reason for that is because the concept of content marketing means that there needs to be great content that is meant for people and not for machines. Content needs to be engaging, excellent and also active at all times so that you are going to be able to have access to the best options for your company. That means that you need to be actively involved.[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]